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The traditional trade show model is shifting towards a more immersive experience. With the advent of augmented reality (AR) and virtual reality (VR), exhibitors can bring their products to life in ways never before possible. Imagine a car manufacturer allowing attendees to virtually test drive a new model or a furniture company letting potential buyers visualize how a couch would look in their living room. These technologies not only capture attention but also provide potential customers with a memorable and meaningful interaction.