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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an effective method of engaging the audience in a story that takes time to conclude. JJ Abrams uses this technique frequently in his movies. This was evident in his film Lost. He asked the audience questions that were not answered, and then held on to their interest for a long time. They provide a carefully selected selection. Mystery boxes are a burgeoning trend in the world of e-commerce. They have caught the

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