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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They allow players to win rare items at a reduced price. However, they have been criticized for encouraging consumption and waste. Include items that enthusiasts would want to have in boxes based on hobbies like cooking, hiking, or golfing. You can also include items that are related to a particular celebrity or show. They are an excellent method to try out new products Brands utilize mystery boxes as a method to introduce new
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