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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is an excellent game that stimulates curiosity, unity and deeper connections between participants. It also encourages participants to be open to trying new things and to take a step outside of their comfort zones. Mystery box sellers must be transparent to their customers about the value and content of their products. This will help buyers avoid disappointments or unprofessional practices. They create a sense of surprise Mystery boxes are popular among consumers because they p