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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an excellent way to immerse the audience in a tale that takes time to finish. JJ Abrams has used this technique often in his movies. His film Lost was a great example of this. He asked the audience questions he wouldn't answer and then clung to their interest for a long time. They provide a carefully selected assortment of products Mystery boxes are an increasing trend in e-commerce. They have captured the attention of
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