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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet are now a common way for consumers to learn about new products. The boxes are packed with surprises that consumers don't know until they open them. Influencers and streamers amplify the thrill-seeking aspect by unboxing videos on YouTube and TikTok. The value of mystery products often exceeds the purchase price and creates a sense of excitement and anticipation among consumers. The mystery boxes can also boost sales and increase engagement with
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