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Why Are Online Mystery Boxes So Popular? Mystery boxes online are a popular way to introduce customers to new products. These curated boxes are filled with items that consumers don't know the value of until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of mystery products typically exceeds the price they are purchased for. This creates a sense excitement and anticipation among customers. The mystery boxes can also boost sales and increase customer engagement duri

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