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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to immerse the audience in a story which will take time to conclude. JJ Abrams employs this technique frequently in his films. His film Lost was a prime example of this. He asked the audience questions he wouldn't answer and then clung to their interest for a long time. They provide a curated selection of products Mystery boxes are a growing trend in e-commerce. They have caught the attention of
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