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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great method to draw the audience into a story that will take a while to come to a conclusion. JJ Abrams has used this technique frequently in his movies. This was clearly demonstrated in his film Lost. He asked the audience questions that he would not answer and then kept their interest for many years. They offer a curated assortment of products Mystery boxes have become a cult trend in the world of e-commerce that has captivated s

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