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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They allow players to get rare items at a discounted price. However, they've also been criticised for promoting consumerism and wastefulness. Include items that people would want to have in boxes based on hobbies like cooking, hiking or golfing. You can also include items related to a particular celebrity or show. They are a great method to test new products Brands employ
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