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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging an audience in a story that takes time to conclude. JJ Abrams often uses this technique in his films. The film Lost was a great example of this. He asked questions to the audience that he would not answer and then drew their attention for a long time. They provide a curated assortment of products Mystery boxes have become a popular trend in the world of online shopping and have been attracting customers all over
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