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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They offer players the chance to acquire rare items at a discounted price. They have been criticized for encouraging consumerism and wastefulness. Include items that enthusiasts would like to have in boxes that are themed around hobbies like hiking, cooking, or golfing. You could also include items related to a celebrity or TV show. They are a great method to try out new products Brands employ mystery boxes as a method to showcase new products. By
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