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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the e-commerce industry that has captivated the interest of consumers worldwide. These carefully selected boxes of surprises are a hit on social media platforms such as TikTok and YouTube with unboxing videos like The Royalty Family's video gaining over 4.6 million views. However, mystery box shopping has an issue: customers can experi
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