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Why Are Online Mystery Boxes So Popular? Mystery boxes online are a popular method to introduce customers to new products. These boxes are filled up with surprises that the customers do not know until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of these items typically exceeds the purchase price and creates a sense of excitement and anticipation among consumers. Additionally they can increase sales
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