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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great method to increase sales and create buzz for your brand. If they are not handled properly the use of mystery boxes could be a risky business idea. Make sure you have a clear plan in place prior to selling these products. The Mystery Box icebreaker encourages the participants to share personal stories and experiences that relate to the items they choose from the box. It also aids in developing e

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