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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is an icebreaker that encourages curiosity, unity, and deeper connections among participants. It also helps participants be open to new experiences, and encourages them to step outside of their comfort zone. Mystery box sellers must be upfront to their customers about the value and contents of their products. This helps buyers avoid disappointments or unethical practices. They create a sense surprise Mystery boxes are a favorite among customers due to their feeling of adventure and a
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