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Contrary to expectations and earlier research, this suggests that episodic future thinking may not influence risk perception. Copyright © 2020 Bø and Wolff.This study investigates the differential effects of online reviews on actual sales in cases where information regarding source identity and brand equity is accessible. The data were collected from an influential online film review platform in China. Two distinctive features of this study are (1) source identity is expressed as "verified user" or "unverified user" according to posters