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https://www.selleckchem.com/products/gdc-0068.html
We conducted a field experiment to study the effect of framing future moments in time as new beginnings (or "fresh starts". University employees (N=6,082) received mailings with an opportunity to choose between increasing their contributions to a savings plan immediately or at a specified future time point. Framing the future time point in relation to a fresh start date (e.g., the recipient's birthday, the first day of spring) increased the likelihood that the mailing recipient chose to increase contributions at that future time point

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