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In sensitivity analysis, media campaign expenses could be offset by reductions in medical care spending of smoking cigarettes among all payers combined within 6 years in all tested scenarios. CONCLUSIONS 1, 5 and 10-year antitobacco news campaigns all yield net savings within a decade from all perspectives. Multiyear campaigns yield significantly greater cost savings than a 1-year promotion. © Author(s) (or their employer(s)) 2020. No commercial r
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