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Introduction In the digital age, keywords play a crucial role in content creation. Whether working in digital advertising or researching online, understanding a specific term is critical. In this article, we’ll break down the nuances of keywords to improve your search performance. Body Content 1. What is a Keyword? At its core, a keyword is a phrase that conveys a concept. In search engines, keywords are used to connect user queries with appropriate content. For instance, if someone searches for “best laptops,” the webpages that rank on the