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Introduction In today's internet-driven world, Digital Marketing has become an essential component for companies looking to succeed. Utilizing digital strategies helps organizations maximize their customer engagement and drive sales. Body Content 1. Grasping the Basics of Digital Marketing Online advertising involves a wide range of strategies aimed at advertising products via digital channels. From SEO and content creation to social media and email marketing, each element plays a unique role. Imagine search optimization as the backbone ensuring visibility on search