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Introduction Marketing is a essential component of any thriving organization. Whether you're a novice looking to break into the world of marketing or an individual aiming to refine your knowledge, understanding the core principles is a necessary starting point. In , we’ll explore the fundamentals of marketing and offer useful tips to support you take that first step. Body Content 1. What is Marketing and Why Is It Important? At its core, marketing refers to identifying the needs of customers and developing options that satisfy those needs. It’s not just about