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Introduction In today's digital landscape, understanding the importance of an efficient keyword strategy is crucial for companies looking to boost their online presence. Keywords are the cornerstone of SEO, influencing how Bing prioritize your website. This article explores the fundamentals of building a successful keyword strategy to attain better online performance. Body Content Understanding Keywords Firstly, it is vital to understand what search terms are and how they function. are the terms users enter into search engines to find the in