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Introduction In the modern business environment, understanding the essence of online marketing is vital. With the extensive adoption of the internet, businesses are moving from traditional marketing approaches to modern digital approaches. This piece aims to provide a clear insight of digital marketing. Body Content 1. The Fundamentals of Digital Marketing Digital marketing encompasses a set of approaches aimed at promoting products or services through digital channels. This entails search engine optimization (SEO), social media marketing, email marketing, and conten
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