https://www.selleckchem.com/pr....oducts/ly2109761.htm
Significant cheerleader effects were only observed in the memory condition. We conclude that the cheerleader effect for faces and bodies is due to a bias in memory and does not occur at an initial stage of perceptual encoding.The decrease in response with stimulus repetition is a common property observed in many sensory brain areas. This repetition suppression (RS) is ubiquitous in neurons of macaque inferior temporal (IT) cortex, the end-stage of the ventral visual pathway. The neural mechanisms of RS in IT are still unclear, and one
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