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Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it ex
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