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Mystery Boxes - A New Way to Shop Mystery boxes are an enjoyable method of introducing new products to customers. But, as with any other marketing strategy, it is important to establish a system that is fair and transparent. This means establishing clear expectations and providing safeguards for the buyers their financial information. The initial reactions of the participants to the items contained in the mystery boxes may show how comfortable they are with going outside of their comfort zone. They can also share personal stories and experie