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Online stores (also referred to as e-shops or virtual stores) enable consumers to purchase goods or services directly from merchants on the internet. Accessible 24/7 from any computer with internet connectivity, they make shopping more accessible than ever. Shopping online offers many advantages, such as the convenience of browsing various retailers and comparing prices in real time, as well as returning any unsatisfactory items without needing to call customer service and incur shipping costs. Many consumers also appreciate being able to exchange products they n