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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the world of e-commerce and have captivated the attention of consumers worldwide. These carefully designed boxes packed filled with surprises are popular on platforms such as TikTok or YouTube which is where videos like the Royalty Family's video have racked up more than 4.6 millions views. The drawback of mystery box shopping is that customers may be disappointed