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Mystery Boxes - A New Way to Shop Mystery boxes are an exciting way to introduce customers to new products. But, as with any other strategy for marketing it is crucial to create a system that is transparent and fair. This means setting clear odds and providing safeguards for the buyers' financial information. The initial reactions of the participants to the items contained in the mystery boxes may reveal how comfortable they feel moving out of their comfort zones. They can also discuss personal stories and experiences triggered by the items. The
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