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Branding Essentials for Power Tool Shops For professionals, construction workers building tunnels or skyscrapers, and DIYers trying to fix a leaky faucet, quality power tools make the job go faster and more smoothly. And while high-quality power tools can cost more but they are more durable than cheap ones that break down easily. Those extra dollars might make the difference in a customer's purchasing decision. Here's how to create a shop with power tools that will attract these customers. Brand Co