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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is a great way to break the ice and encourages curiosity and unity, as well as deeper connections between participants. It also teaches participants to be open to new experiences and pushes them to step out of their comfortable zone. Sellers of mystery boxes need to be transparent about the contents and value of their products. This will help buyers avoid disappointments or unprofessional practices. They create a sense of surprise Mystery boxes appeal to
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