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https://daley-gottlieb-2.feder....atedjournals.com/the
Why Mystery Boxes Are a Popular Marketing Strategy The activity of the mystery box is an icebreaker that fosters curiosity and unity as well as deeper connections between participants. It also encourages participants to be open to trying new things and to take a step outside of their comfort zones. Sellers of mystery boxes must be open about the contents and value of their products. This helps buyers avoid disappointments and unethical
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