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Introduction In the digital age, understanding the details of search terms is essential for anyone involved in digital marketing. Keywords serve as the foundation of efficient content strategies. In this article, we examine how search terms can influence your visibility online. Body Content Understanding the Basics of Keywords A designated keyword is a specific word or expression that captures the core of a topic. By selecting the right keywords, you enhance your chances of attracting the right audience. The Role of Keywords in SEO In SEO, k