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Why Are Online Mystery Boxes So Popular? Mystery boxes online are a popular method to introduce customers to new products. They are filled with surprises that the customers do not know until they open them. Unboxing videos uploaded to YouTube and TikTok by influencers and streamers enhances this thrill-seeking element. The value of mystery boxes typically exceeds the price they are purchased for. This creates an atmosphere of anticipation and excitement among consumers. In addition they can increase
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