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This study aims at providing insights into the correct usage of Google search data, which are available through Google Trends. The focus is on the effect of sampling errors, which has not received the attention that it deserves. A housing market application is used to demonstrate the effects. For this purpose, the relationship between online search activity for mortgages and real housing market activity is investigated. A simple time series model, which explains transactions by an online mortgage search, is estimated. The results show tha