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This article investigates #march for Our Lives as health activism. Students organized a social media campaign, major marches and other events after surviving the 2018 school shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Many commentators praised the group's success in rallying public attention to gun violence, promoting gun safety legislation, and challenging the National Rifle Association. This critical analysis sheds light on how the students' Twitter activism addressed longstanding framing and attribution pr