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Its dependability had been examined by calculating alpha coefficients. EFA determined a three-factor structure model with good design fit. Validity had been more supported with considerable correlations amongst the K-ADAS and susceptibility and seriousness. Reliability ended up being sustained by adequate level of Cronbach's alpha. The K-ADAS had been a valid and reliable measure for evaluation of advertisement attitudes with a sound model fit. Hence, the K-ADAS could be used to evaluate advertisi
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