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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They give players the chance to purchase rare items at a discounted price. However, they've also been criticized for encouraging consumption and waste. Create boxes themed around the activities you enjoy, such as hiking, golfing or cooking. You can include items that enthusiasts would love to have. You can also include items associated with a television show or celebrity. They are an excellent way to try new products Brands utilize mystery boxes as a method to
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