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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They allow players to acquire rare items at a discounted price. However, they have also been criticised for promoting consumerism and wastefulness. Create boxes themed around the activities you enjoy, such as golfing, hiking or cooking. You can include items that enthusiasts would love to have. You could also include items related to a celebrity or TV show. They are a great way to
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