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Introduction In the online world of SEO, search phrases are the bedrock of high-performing content strategies. Understanding how to research and utilize the right keywords can significantly influence your search engine rankings. In this article, we’ll break down all the essentials you need to know about keyword research, from grasping their importance to applying them effectively for successful SEO efforts. What Are Keywords in SEO? The term "keywords" implies the targeted words or phrases that people type into search engines to discover