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Introduction In the ever-evolving world of online visibility, search terms play a pivotal role to improve visibility. Whether you're a SEO professional or marketer, mastering effective keyword use can help you reach your target audience more effectively. This article demystifies the art of keyword optimization by exploring its importance and ways to use it to increase your reach. Understanding the Importance of Keywords in SEO What are Keywords? Keywords are the specific terms people use while searching for products online. Search engines r