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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, capturing the interest of consumers around the world. These carefully designed boxes packed with surprise goodies are popular on platforms such as TikTok or YouTube which is where videos like The Royalty Family's video have racked up more than 4.6 millions views. However mystery box shopping comes with an issue: customers can be disappointed if they receive unwanted or inferior products. In these instances, companies must take measures to
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