https://www.selleckchem.com/pr....oducts/pf-04929113.h
Ambivalence, the simultaneous experience of both positive and negative feelings about one and the same attitude object, has been investigated within psychological attitude research for decades. Ambivalence is interpreted as an attitudinal conflict with distinct affective, behavioral, and cognitive consequences. In social psychological research, it has been shown that ambivalence is sometimes confused with neutrality due to the use of measures that cannot distinguish between neutrality and ambivalence. Likewise, in social robotics re