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Introduction In the ever-changing realm of online advertising, the significance of keyword strategy cannot be ignored. Search terms act as the link between what users are searching for and your content. Comprehending the concept of search terms is crucial for anyone wanting to boost their web visibility. Body Content 1. What Are Keywords? Search terms are the specific terms or phrases that characterize the subject of your article. are what searchers enter in search queries to look for data relevant to their interests. 2. Importance of Keywords in SEO Embedding ca