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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is an icebreaker that encourages curiosity and unity as well as deeper connections among participants. It also teaches participants to be open to new experiences and challenges them to get out of their comfortable zone. Sellers of mystery boxes must be transparent about the contents and value of their products. This will help buyers avoid disappointment or shady practices. They can create a sense surprise Mystery boxes are popular with customers due to their sense a
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