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Introduction In today's online era, online marketing has become a vital tactic for businesses across all industries. Understanding the complexities of digital marketing is key to success in the cutthroat online environment. Body Content 1. Defining Digital Marketing In basic terms, digital marketing involves marketing efforts through the internet and electronic devices. This might involve methods like search engine optimization (SEO), SMM, and content marketing. 2. Fundamental Aspects of Digital Marketing Search Engine Optimization (SEO):