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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce consumers to new products. These boxes are curated with items that consumers do not know the value of until they open them. Unboxing videos posted on YouTube and TikTok by streamers and influencers amplifies this thrill-seeking aspect. The value of mystery items often exceeds their purchase price. This creates an atmosphere of excitement and anticipation among customers.
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