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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They allow players to get rare items for a bargain. They have been criticized for promoting consumerism and wastefulness. Create boxes themed around hobbies like hiking, golfing, or cooking, and include items that people who are avid about these activities would love to have. You can also include items that are connected to a show or celebrity. They are a great way to test out new products Brands employ mystery boxes as a way to launch new produc
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