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Introduction In today's dynamic digital era, digital marketing has become a cornerstone of success for businesses and individuals alike. Whether you are an aspiring marketer, a small business owner, or simply curious about how the digital space operates, understanding online advertising is key. By learning the concepts of marketing approaches, you’ll be ready to navigate the digital landscape. Body Content 1. What is Digital Marketing? Fundamentally, internet marketing refers to the use of internet-based platforms and tools to market products, services, or brand